"Today at ITU Telecom Asia, Spb Software, the world's leading maker of Windows Mobile software, releases Spb Online to mobile network operators. Spb Online is a set of premium online services for 3G networks that stimulates subscriber uptake of mobile entertainment. Spb Online makes the following services easily accessible from handsets.

Spb Online radically changes the on-device user experience, functioning as a clear single entry point to advanced online services from mobiles, and allows mobile network operators capture multiple benefits from 3G networks:

• Increased ARPU
• Branding through fully customized content and UI
• Improved subscriber loyalty through quality mobile experience

Spb Online, with its breakthrough patent pending TV technology and unparalleled on-device usability, is a solution that tackles the issue of weak user interest in multimedia services, fuels subscriber content discovery, and unlocks the potential of 3G. "We are a proven partner of mobile operators through our customisation and usability products," — emphasizes Sebastian-Justus Schmidt, Spb Software CEO. — "and we now see a great future for Spb Online, which is set to be a strategically important product for the industry." Currently Spb Online is available as a solution for mobile operators. Spb Online will be released to end-customers later this year. Mobile operators are encouraged to download Spb Online for internal testing and evaluation from the Spb Online download page.